I was talking to a friend of mine this week, and we agreed that we believe 2012 will be a fantastic year. I know, I know – world economic crisis, wars, terrorist alerts, high prices. And locally, no rain, high unemployment, abandoned houses.
But hey. You gotta look on the bright side of life, right? Otherwise what’s the point?!
So I’m excited. Right now, I’m very excited about our soon-to-be-released new Lujos website. Designed by a great little company called SimpleClick in the UK, it should hopefully be released to the waiting world next week.
Why is it so exciting? Well, for one thing, it has a terrific new look and feel. Although our current website is pretty and functional, its look is now rather dated. But the new site will reflect our company ideals in all ways – a fresh look, loads of information and advice, and transparency in what’s in our products. In short, all the things our customers have been asking us for!
Why else is it exciting? Using the wonders of Google Translate, you can read the information in any language you please! OK, so the translations aren’t perfect, but even our Spanish tester was only able to come up with a few idiosyncrasies in the grammar. I’ve been very impressed with Google Translate – it allows small companies such as ours, with rapidly changing content, to offer translated pages without the huge expensive of hiring translators. Wow.
And another thing. We gave the great SimpleClick developers a spec for an online assessment, so that customers could answer a few simple questions, then be given recommendations for suitable Lujos products. Sort of like a “skin prescription”, in fact. And voila, they came up with a great looking form – all I had to do is figure out what to recommend, to whom! (ok, that part wasn’t as easy as it sounds!)
So for the past few weeks, I’ve been busy creating articles and finding great research on some of the bad ingredients to watch out for. Hopefully, this will help our customers decide what is (and is not) safe to use on their skin and in their homes.
So yes, I’m excited, and now maybe you are too! Watch this space for the Big Launch of Lujos!