So, you’re a smart consumer, right? You know your skin type, you know what works for you. You may even read the ingredients list before you buy!
But, are you being ripped off? No? Are you sure? If you buy L’Oreal, Revlon or other big brands, you may find that half the money you shell out is going on market, not on great ingredients for you skin!
This isn’t just me saying that. It comes from a well-respected financial site, “This is Money“. Says Andrew Oxlade:
Accounts for the French-owned company show that it spent €6billion in 2010 on marketing to achieve total sales of €20bn. A further €4billion was spent on sales and admin. So when a consumer buys a £20 L’Oreal face cream product, at least £6 of that was spent on adverts convincing that person to part with their money and as much as £10 when sales costs are included: so you could be paying £10 to convince yourself to buy a ‘£20’ product.
The article goes on to say that you might well be better off buying “own brand” products, which don’t spend vast amounts on marketing.
This is a valid point. But we at Lujos say, why not have the best of both worlds? You can buy a Lujos product that contains only the finest ingredients, but won’t make you part with too much of your precious cash.
You won’t see us on TV. You won’t see us advertising in the glossies. Most of our ‘marketing’ is viral marketing – our customers are our strongest evangelists! When you buy a Lujos product, you can be sure that your money isn’t being spent on big advertising campaigns, or going into the already-full coffers of the likes of Julia Roberts.
So go on, think before you buy! You know it makes sense.
- Julia Roberts Ad Banned For Being “Over Photoshopped” (inquisitr.com)
- U.K. Bans Two Retouched Makeup Ads For Being ‘Misleading’ (newsfeed.time.com)