…the prodigal returns

Back where we came from, reluctant returnees.

The changing face of Yunquera


Kenton had an afternoon in town today while I was home having a Lujos afternoon! (I made creams and serums for almost 4 hours, so now the house smells divine! The pots and bottles are stacked up in the office now, ready for packing up tomorrow.)

Anyway, back to Kenton’s afternoon. First, he had a photography gig at a local studio. Then, while on his way back to the car park, he was waylaid by some local guys.

They were hanging around in a rather pungent bodega, drinking the local wine and chewing the fat. It’s not in the Smith nature to pass up an opportunity like this, so Kenton joined them.

One of the conversations was about the changing face of Yunquera in particular, and Spain in general. Pepe bemoaned the fact that the younger generation isn’t interested in Spanish things any longer – they eat different food, they drink beer or spirits rather than wine, and they don’t want to work in the campo. All they want to do is watch TV. They want all the modern gadgets, whether they are useful or not.

The kids want to be Americans, not Spaniards

…he says.

Well, that may not be entirely true, but he is right that things are changing. Kenton and I have even noticed that ourselves – fewer mules and horses walking through town. Fewer guys working in the campo. It’s disturbing.

I see this as being just one more step towards the homogenization of the western world. The “McDonaldization”, if you will. We’re all becoming more and more alike – eating food so tasteless that we no longer can tell when we’re full. All of us watching the same insipid television shows. All of us brainwashed into thinking the latest phone/TV/music player is essential to our happiness.

This probably makes big business quite happy, as they no longer have to worry about localizing their ads or products. But to me, it’s a much sadder world. Spain is such a rich, vibrant place, so family oriented – it would be such a shame to lose all that for the sake of what we laughingly call “progress”.

Author: Ann Larson

One-time IT executive who lives on a 22 acre olive farm in Spain with husband Kenton and 2 boxer dogs. We make Yunquera Gold olive oil, and soap and skincare products from same. We aim to make natural, fresh, and handmade products at affordable prices!

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