We’re always looking for new ideas for scents, product lines, wrapping ideas and so on for our lovely Lujos products. This is a family venture, so the more ideas, the merrier!
Kenton and I come up with new ideas all the time. It’s fun and useful to bounce ideas off each other – that way, they usually are refined into something really terrific!
I am thinking particularly of the cream I talked about yesterday – Orange & Black. Kenton loved the scent, thought it very sexy and warm. So there’s me assuming that it would be a unisex product! Oh, how wrong could I be! In further discussion last night, I asked if he would wear it. No, too sweet for guys, he says. Oh, OK, useful information, and that’s how I’ll market it on the website – a sexy scent for the ladies.
This is also how we come up with the descriptions and packaging for Lujos. All have gone through many iterations before hitting the website. There is never an end point to a business, particularly an online one. It must continue to change and grow or it will fail.
News flash: Daughter Peggy has come up with a new product line — top secret for now, but rest assured you’ll be seeing it soon!